You’ve probably heard the term facial rejuvenation before. It’s one of those buzz words that magazines and cosmetic/beauty brands throw around. To each of them, the word means something different. Magazines often refer to facial rejuvenation when they’re talking about the newest fad, such as a crazy-sounding procedure that doesn’t have proven results. Cosmetic and beauty brands use the phrase when talking about their latest products; a serum or cream that is said to transform one’s facial complexion.
Physicians, such as Chicago-based, board-certified cosmetic surgeon Dr. Anthony J. Geroulis, have a different definition for the term. Facial rejuvenation procedures, sometimes referred to as facial enhancement surgeries, are cosmetic surgical procedures that aim to restore harmony and balance to facial structures, which have experienced significant signs of aging. Everyone ages; it’s a fact of life. The rate at which we age, however, is different for each person. This rate is based upon cumulative factors, such as genes, biological changes and lifestyle choices. As men and women enter their 50s and 60s, significant changes to the skin and muscle begin to take place. The process of visible facial aging may be confined to one zone of the face, or it may occur with uniformity in all regions of the face and neck.